Sam Mackisack
Strategy Director
Sam leads a wide range of strategy projects from social change programs to organisation transformation, through to brand positioning, evaluation, and digital marketing.
He heads up the strategy team at Today and oversees the strategic direction of Today’s projects, including Speckle (an ethical lending platform which won the prestigious 2018 Good Design Award for Social Impact) and Study Melbourne’s Unlock Melbourne app (which helps students discover and stay safe in the city).
Sam has held senior roles at leading creative agencies such as Clemenger BBDO, DT and Saatchi & Saatchi. He's been a leading force of work across government, not-for-profits, major global brands and startups.
A passionate believer in the power of ambitious and creative thinking, Sam has a knack for making the complex simple. Utilising developmental evaluation, he’s able to hone in on unique ways of considering the global challenges we face every day.